If you are familiar with digital advertising, you must have heard about Google AdWords, which is one of the most popular online advertising platforms. With Google AdWords, marketers can reach millions of people around the globe who search and browse the internet every day. One of the unique features of AdWords is its “display network,” which allows advertisers to display their ads on millions of websites across the internet. In this blog post, we will go in-depth about what display networks are and how they work in Google AdWords. We will also discuss the benefits that come with display network advertising.
What is a Display Network?
The Display Network is a collection of websites, mobile apps, and video content that has partnered with Google AdWords to display ads to its audience. These websites are part of the Google Display Network, which is composed of over 2 million websites and reaches over 90% of internet users worldwide. Advertisers can choose to display ads on specific websites within the Google Display Network or target certain audiences based on demographics, interests, and other factors. The Display Network operates under the cost-per-click (CPC) model, which means that the advertiser only pays when someone clicks on their ad.
How Does It Work in Google AdWords?
To start running display network ads, advertisers have to create a campaign under the “Display Network” option in AdWords. After defining their campaign’s objective, targeting options, and ad format, advertisers can launch their ads on the network. Google AdWords uses contextual targeting to display ads that are relevant to the website’s content or the user’s interests. Google AdWords also uses “remarketing,” which displays ads to users who have previously visited the advertiser’s website. Remarketing is a powerful tool that reminds users about your brand and increases the chances that they will convert.
Benefits of Display Network Advertising
Using display networks can be advantageous to a business’s marketing campaigns. Here are some benefits of using display networks:
1. Increased Brand Awareness: Display networks are an effective way to increase brand awareness. By showing your ads to millions of people across the internet, you create multiple touchpoints with your audience and increase the chance that they will remember your brand.
2. High ROI: Display network ads are relatively inexpensive compared to other forms of advertising, such as traditional media or search ads. Advertisers can set specific budgets for their campaigns and only pay when someone clicks on their ad.
3. Precise Audience Targeting: Advertisers can target specific audiences based on demographics, interests, and behavior. This feature makes display networks a highly efficient tool for reaching a niche audience and generating leads.
4. Higher Click-through Rate: According to Google, display network ads have a higher click-through rate (CTR) than search ads. This means that users are more likely to click on display ads than search ads when browsing the internet.
In summary, display networks are an effective tool for advertisers to reach millions of people across the internet, increase brand awareness, and generate leads. With its advanced targeting options and its cost-effective pricing, display network advertising can be a valuable addition to a business’s marketing campaign. However, it’s important to note that display network advertising requires a strategic approach and the right resources to ensure its success. With proper planning and execution, display network advertising can help businesses expand their audience reach and generate better results.