4 tips for building an effective business website

These days every business should have a website. Even if you don’t sell products or services online it’s important that people can look up information about your business on the internet. A lot of people use search engines to research products and services. If you don’t have a website, your potential customers might end up using the service of one of your competitors. With low code no code platforms it’s pretty easy to build your own website. In this way, you won’t have to hire a professional website designer. But there are a few things you should know about, before starting to build your own website.

1. Important information easy to find
First of all, it’s important that the users of your website can find all the information they need. Think about information about your products or services, prices, and contact information. This information should be really easy to find. Limited your navigation menu to five clearly labeled tabs with related pages organized under them. The user should always be able to get back to the home page within one click.

2. Easy to use on mobile devices
Nowadays everyone owns a smartphone and we’re using it a lot. A lot of traffic might come from mobile users. For that reason, it’s important that your website is mobile responsive. A responsive design means that your website automatically scales its content and elements to match the screen size on which it is viewed. It makes it a whole lot easier for mobile users to read the content on your website.

3. Make sure your website is fast
No one likes waiting seconds for a web page to load. A fast website leads to a better user experience, which is important if you are trying to sell something. Also, a fast website will improve your position on the search engine results page. Make sure your website runs smoothly by keeping plugins updated, optimizing images and videos, and using a web host that can handle your bandwidth demands.

4. Have a call to action
A lot of traffic on your website is great, but if no one is ending up buying your products or services you might be doing something wrong. Be sure to have a so-called ‘call to action’ on your website. A call to action is an invitation for a user to make the desired action. This can be buying a product, filling out a contact form, or downloading a brochure. It is really easy to create a call to action on a webpage, for example, make a button with ‘subscribe’ or ‘join now’.