A good marketer knows that the data he or she is being handed is never perfect. There’s always a chance that it’s been manipulated, or that it’s too good to be true. To avoid this problem, look for more qualitative data and a different attribution model. Customer journeys are always a collaborative effort of scattered touchpoints, but there’s no one touchpoint that can define the journey. A marketing pro knows that data can’t be trusted blindly. It’s vital to get qualitative data and use a different attribution model. A customer journey is never completed by one touchpoint, but it’s always the result of a collaborative effort. Every touchpoint leading up to conversion contributes to its success. So what about Criteo display commerce ads?
The insight will arm you to fight against Criteo’s misleading data. It’s why Odyssey was created to use multi-touch attribution, to determine the real value of platforms like Criteo. Criteo claims to have helped online purchase conversions across the globe. But is its data accurate? Odyssey’s technology helps you figure this out. It enables marketers to use multi-touch attribution to determine the real value of platforms like Criteo.
Criteo’s numbers may seem attractive, but they are not accurate. Google Analytics will not give insight into what is really happening with Criteo due to the company’s use of last-click attribution. Odyssey will provide marketers with a complete customer journey and allow them to see what each conversion is really worth. This will help companies see past the misleading results that Criteo presents. Criteo is not the only game in town. The company will still deliver misleading results to you, even if you use Google Analytics to track them. Odyssey’s platform will allow marketers the ability to track Criteo’s performance throughout the entire customer journey, and blast away any mist that surrounds what happened before each conversion.